Marketer Technologist

applying Technology-focused disciplines with a Marketer’s eye

  • Woody Meachum's Facebook profile
  • View Woody Meachum's profile on LinkedIn

Posts Tagged ‘online measurement’

Google look over here! We’ve got analytics too!

Posted by jwoodymeach on October 9, 2008

Following the purchase on IndexTools in April 2008, Yahoo has launched a beta of Yahoo! Web Analytics.

Yahoo! Web AnalyticsThis puts Yahoo! on par with Google from an solid analytics provider standpoint. I always liked IndexTools as a lower cost Web Analytics solution and if Yahoo! can keep the integrity of that platform while providing another no cost alternative to customers — bring it on.

The ability to track more than 4 scenarios (or goals to my Google Analytics brethren) would be enough to make me take a serious look.

There are discussions about whether the tool will be be free or not. My hunch is that it will be free as long as you are part of one Yahoo!’s advertising solutions. This is fair in my opinion.

The system is still in beta with current customers through early 2009.


Posted in Uncategorized | Tagged: , , , , , | Leave a Comment »