Posted by jwoodymeach on August 20, 2008
The major search engines are moving faster at indexing and ranking your pages. However, if your website is suffering major structural problems that can’t be readily fixed due to complex WCM implementations or organization issues, there are SaaS solutions to help fix your natural search problems fast (30-60 days. Now don’t be greedy – that’s fast.)
SEO technology service providers (STCP) – not to be confused with SEO agencies – can apply their platforms to serve up optimized versions of your web pages to the search engines. They can rewrite the URL, Title tags, description tags, and body copy elements (even navigation) to make them more attractive to the ranking algorithms.
Basically, a STCP will either redirect your domain for organic traffic or create new static pages on your server. This is great for eCommerce websites with over 5,000 SKUs or heavy content managed websites. From an eCommerce perspective, you’d want to focus on your product category and sub-category pages as those often have the most “problems”.
You pay for set-up of the service, Cost-Per-Click (CPC) for none branded or identity terms, and some include a monthly fee. The CPC model can help your marketing groups get actual ROI measurement for SEO (‘member SEO ain’t free).
Last thing; view these systems as “heart bypass” for your websites. You should effort to fix the structural problems that you have with your website or SEO strategy. The minimum engagement should be six (6) months to be effective, but I’ve seen some STCP engagements last for a few years.